Chuck M. Hermans

Chuck M. Hermans is a Professor of Marketing at the College of Business Administration, Missouri State University. He holds a PhD in Business Administration (2003), an MBA in finance (1997), and a BBA in Real Estate (1993), all from New Mexico State University.

• PhD: Business Administration, 2003
• MBA: Finance Concentration, 1997
• BBA: Real Estate, 1993

Research Interests

His research focuses on cross-cultural consumer behavior, international marketing strategies, and digital marketing innovations. Key areas include:

• Cross-cultural comparisons in consumer behavior
• International diffusion models and market segmentation
• E-commerce implications for global marketing education

Awards & Honors

• Dean’s Distinguished Research Fellow (2008, 2009)
• Best Paper Awards at ABR & TLC Conferences (2008)
• Innovations in Teaching Award (2007)
• Excellence in Teaching Award (2005)

Teaching

Teaches courses such as International Marketing (MKT 474/774) and International Logistics & Supply Chain Management (MKT 464/764).