Steven Koppitsch

Steven Koppitsch is an Associate Professor of Marketing at Bowling Green State University (BGSU), affiliated with the Allen W. and Carol M. Schmidthorst College of Business. He teaches courses such as Digital Marketing, International Marketing, and Marketing Management. His research focuses on consumer behavior, service recovery, and educational pedagogy.

Education: Ph.D. in Marketing from the University of Southern California (Marshall School of Business), MBA from the University of Rochester, and BA in Psychology from Whitman College.

Research Interests:
- Creative problem-solving in business education
- Sales management and sales representative roles
- Consumer responses to service failures and anger
- Membership programs and comparative retail analysis (e.g., Amazon Prime vs. Costco).

Awards:
- 2020 College of Business High Impact Teaching Award
- 2019 High Impact Teaching Fellow Nominee
- 2010 Excellence in Teaching Award (USC Marketing Department).

Teaching and Advising:
- Teaches MKT 2010, MKT 3000, MKT 3350, MKT 4550, and MKT 4600.
- Focuses on innovative teaching methods, including gamification in education.

No lab affiliations or teams explicitly mentioned in the text.