Jeff Meyer

Jeff Meyer, Ph.D., is an Associate Professor of Marketing at the Schmidthorst College of Business, Bowling Green State University (BGSU). He teaches courses in Marketing Research, Product Planning, Marketing Analytics, and Product Development for Entrepreneurs. His research focuses on services marketing, pricing strategies, technology applications, and food sustainability. Dr. Meyer holds a Ph.D. in Marketing from Texas A&M University, an M.S. in Marketing Research from the University of Texas at Arlington, and a B.S. in Statistics from Iowa State University.

Before academia, Meyer spent eight years at Principal Financial Group in the Group Life and Health Insurance division, where he managed marketing research and business analytics, including customer satisfaction surveys and customer lifetime value analysis. His professional certifications and academic positions include:

• Associate Professor, Marketing, BGSU (2016-present)
• Assistant Professor, Marketing, BGSU (2010-2016)

His research has been recognized with awards such as the 2020 College of Business Faculty Service Award and the 2017 Alumni Undergraduate Teaching Award. He leads a USDA-funded grant project on aquaponics sustainability and has published extensively in journals like Journal of the Academy of Marketing Science and Journal of Retailing.

Key research themes include hybrid bundle pricing, gamification in education, and the impact of technology on consumer decisions. His grants and collaborations reflect a focus on bridging academic research with real-world applications in sustainability and service industries.