معرفی
Dr. Dwayne D. Gremler is a Professor of Marketing at the Schmidthorst College of Business, Bowling Green State University (BGSU), where he also holds titles of BGSU Distinguished Research Professor (2022–present) and BGSU Distinguished Teaching Professor (2015–present). He earned his PhD in Marketing from Arizona State University (1995) and has held academic positions since 1990, including visiting roles at universities in the Netherlands, Germany, and Belgium.
His research focuses on service marketing, including service recovery, customer experience, employee emotional competence, and service guarantees. His work appears in top-tier journals like Journal of Marketing, Journal of Service Research, and Journal of Retailing. He received the prestigious Christopher Lovelock Career Contributions Award (2014) from the Services Marketing Special Interest Group (SERVSIG).
Gremler co-authored the leading textbook Services Marketing: Integrating Customer Focus Across the Firm (8th Ed., McGraw-Hill, 2024). He has held editorial roles, including Editor-in-Chief of Service Industries Journal, and advises institutions globally. His academic leadership includes chairing SERVSIG and serving on international advisory boards.
Awards & Recognition include the Schmidthorst College Teaching Excellence Award (2015), Academy of Marketing Science’s Outstanding Teacher Award (2009), and multiple reviewer accolades.
Visiting Roles include Fulbright Scholarships (Netherlands, 2006), Visiting Professorships at Münster (Germany) and HEC Liège (Belgium), and affiliations with institutions like Loughborough University’s Center for Service Management.
