Dwayne D. Gremler

Dwayne D. Gremler is a Professor of Marketing and Distinguished Teaching Professor at Bowling Green State University, Ohio (USA). As co-author of the internationally recognized textbook Services Marketing: Integrating Customer Focus Across the Firm, he has been a pioneer in services marketing research and education. His academic contributions span leading journals like the Journal of Marketing, Academy of Marketing Science, and Journal of Service Research.

• Recipient of the Best Service Research article award (2011)
• Experienced visiting professor teaching Service Management courses
• Collaborates with Prof. Dr. Thorsten Hennig-Thurau and the MCM team

His research focuses on customer-centric service marketing strategies, integrating interdisciplinary approaches to enhance firm-wide service delivery. Gremler's work bridges theoretical frameworks with practical applications in service management.

• Editorial contributions to top-tier marketing journals
• Recipient of multiple teaching awards from marketing institutions