Georg Puchner

Prof. Dr. Georg Puchner is a faculty member at Mittweida University of Applied Sciences, serving in the Faculty of Media. His academic and professional journey spans roles as a project manager, entrepreneur, and researcher in marketing and sports business management.

• Education: Diploma in Sports Economics from University of Bayreuth; Ph.D. in Relationship Marketing from Bauhaus University Weimar.
• Professional Roles: Former project manager at University of St. Gallen; founder of agency "Marketing C+"; leader of DHS Study Center Nuremberg (2015-2019); key contributor to establishing Campus M University (mobile study program).

His research focuses on relationship marketing, brand management, and digitalization, particularly in sports and event management. Key themes in his work include customer loyalty, marketing instruments, and behavioral economics.

Publications span 2008-2017, emphasizing empirical studies on relationship marketing effectiveness, customer retention, and financial outcomes. His work often involves collaborative research with Prof. Thorsten Hennig-Thurau and others.

Contact: puchner@hs-mittweida.de | Phone: +49 3727 58-1587 | Office: Room 39-329, Bahnhofstraße 15, Mittweida.