Arthur Weinstein

Arthur Weinstein is a full-time Professor of Marketing in the H. Wayne Huizenga College of Business & Entrepreneurship at Nova Southeastern University. With a Ph.D. in Business Administration from Florida International University, he teaches graduate and undergraduate courses such as Customer Value, Marketing Strategy, and Marketing Decisions for Managers.

• Three-time recipient of the Huizenga College 'Faculty of the Year' award
• Expert in business-to-business market segmentation and customer value strategy
• Published over 80 scholarly articles and 8 books including 'Superior Customer Value: Finding and Keeping Customers in the Now Economy' (4th ed, 2019)
• Active consultant for high-tech manufacturers, service firms, and universities

His research focuses on customer value creation, psychographic segmentation, and strategic marketing in technology markets. Recent Google Scholar works examine topics from digital economy business models to customer-centric strategies in retail and hospitality sectors.

Publications demonstrate consistent exploration of segmentation techniques (including psychographic approaches), value measurement frameworks, and strategic innovations in B2B and retail environments, with a strong emphasis on practical implementation.

• Academic contributions span 1985-2024
• Co-authorships with Hilton Barrett, Joseph Balloun, and William Johnson
• Key journals: Journal of Strategic Marketing, Journal of Business Strategy, Journal of Creating Value