معرفی
Gregory Carpenter is the Harold T. Martin Professor of Marketing at the Kellogg School of Management, Northwestern University. He holds leadership roles directing the Center for Market Leadership and academic directorships in executive programs like the Kellogg Chief Marketing Officer Program. His research focuses on luxury brands, market-driven strategies, and organizational culture transformation, particularly in healthcare systems shifting to consumer-centric models.
Education: B.A. in Economics and Mathematics from Ohio Wesleyan University; M.B.A., M.Phil., and Ph.D. from Columbia University. Prior academic appointments include UCLA, Columbia Business School, and Yale.
Research interests emphasize competitive advantage through customer-centric strategies, brand authenticity in luxury markets, and cultural change in large organizations. Notable works include Resurgence: The Four Stages of Market-Focused Reinvention (2014) and co-edited Handbook of Marketing Strategy (2012). His work appears in top journals like Journal of Marketing and has influenced policy, including Supreme Court arguments.
Awards include multiple American Marketing Association accolades, the Chevalier distinction from the Champagne region, and teaching excellence awards. He advises global firms like Coca-Cola, Novartis, and Visa, and serves on editorial boards of major marketing journals.
Teaching includes luxury strategy electives and executive education programs focusing on CMO leadership and customer-centric organizational transformation. His advisory work bridges academia and practice, addressing strategic challenges in brand management and market dynamics.
