Gina Fong

Gina Fong is a Clinical Assistant Professor of Marketing at the Kellogg School of Management, Northwestern University. She is also Principal at Fong Insight, a consultancy specializing in customer-centric strategy. Her academic and professional work bridges consumer anthropology with practical marketing solutions.

Education: BS in Communication from the University of Illinois at Urbana-Champaign.

Research Focus: Consumer behavior analysis, storytelling in sales, and building customer-centric business models. She emphasizes understanding consumers through anthropological lenses to drive brand loyalty and effective marketing strategies.

Key Contributions: Her 2023-2024 articles address sales narratives, common marketing pitfalls, and creative approaches to consumer insights. Her work often intersects qualitative research with actionable business strategies.

Awards:

• L.G. Lavengood Outstanding Professor of the Year Award (2023)

Executive Education Leadership: Designs programs such as Customer Insight Tools and Strategic Capabilities for Emerging Leaders, focusing on translating consumer insights into organizational strategies. Her courses emphasize blending quantitative and qualitative methods for competitive advantage.

Professional Experience: Former Partner at The Fortini-Campbell Company (2000-2018) before founding Fong Insight (2018-present).