Steven HOORNAERT

Steven HOORNAERT is an Assistant Professor in the Department of Marketing at IÉSEG School of Management, France. He holds a Ph.D. in Marketing Analytics from Ghent University, Belgium. His research focuses on marketing analytics, AI applications in marketing, and customer behavior analysis. Professional roles include Director of Program at IÉSEG (2020–2023), and Affiliate Professorships at KU Leuven (2019–2022) and HEC Liège (2018–2019).

His research interests span AI-driven marketing strategies, social media engagement, and B2B brand communication. Recent work explores life event-based marketing using AI and the impact of celebrity endorsements on charitable organizations. He has published in journals like Journal of Business Research, Annals of Operations Research, and Journal of Marketing Management.

Teaching responsibilities include courses on Global Brand Management, Digital Analytics, and Marketing Strategy across undergraduate and graduate programs, including the MSc in Big Data Analytics for Business.