معرفی
Xueming Luo is the Charles E. Gilliland, Jr. Professor of Marketing at Temple University's Fox School of Business and Management. He also serves as Professor of Strategic Management and Management Information Systems. As the founder and director of the Global Institute for Artificial Intelligence and Business Analytics, his work bridges AI, machine learning, and business strategy. His research focuses on digital mobile marketing, omnichannel analytics, sharing economy platforms, and social responsibility with a data-driven approach.
His academic contributions span prestigious journals like Marketing Science, Strategic Management Journal, and Journal of Marketing. Notable studies include analyzing corporate social issue responses, AI's impact on employee creativity, and platform optimization strategies. He has been ranked 8th globally in marketing journal productivity (2013–2022).
Professor Luo's research emphasizes large-scale field experiments and big data analytics. Key themes include personalized promotions, competitive pricing, social media advertising, and smart city analytics. His work addresses real-world challenges like algorithmic fairness, consumer behavior in shared economies, and ethical AI deployment.
He teaches graduate courses such as Advanced Topics of AI and Machine Learning for Business Decisions and Empirical Modeling in Marketing, reflecting his commitment to integrating cutting-edge technology into business education.
