Moji Barari

Dr. Moji Barari is a Lecturer in the Marketing discipline at the Newcastle Business School, University of Newcastle, Australia. With a PhD in Marketing from Griffith University, she specializes in data-driven marketing research, consumer behavior analysis, and the application of machine learning in marketing. Her professional experience includes roles as a Data Scientist at Navitas Insights and Analytics (2022-2023) and as a Course Coordinator for courses such as Brand Development and Marketing, Digital Marketing, and Services and Relationship Marketing Management at the University of Newcastle.

Her research focuses on leveraging advanced analytics to understand consumer behavior, marketing communications, and omnichannel strategies. Key areas include influencer marketing, sharing economy dynamics, and the ethical implications of AI in marketing. She has secured grants such as the CHSF 2024 New Start Scheme ($5,000) and contributed to projects like 'AI as an Aid for ESL Complainants.' Currently, she co-supervises a PhD candidate studying cross-cultural biometric payment preferences.

Barari’s work spans 17+ journal articles and conference presentations, emphasizing meta-analytic reviews and computational methods. Her findings address topics like virtual influencer impact, actor engagement in sharing economies, and omnichannel retailing challenges. She actively engages with industry through collaborative research and policy-oriented projects.