James Hess

James Hess is a Professor and the C.T. Bauer Professor of Marketing Science at the C. T. Bauer College of Business, University of Houston. He is affiliated with the Department of Marketing & Entrepreneurship and has made significant contributions to theoretical marketing and econometric modeling.

Education:

• Ph.D. in Economics, Massachusetts Institute of Technology, 1975
• A.B. in Economics, Princeton University, 1971
• B.S.E. in Electrical Engineering, Princeton University, 1971

His research spans theoretical marketing models, pricing, customization, multivariate statistics, and sales force management. He employs rigorous quantitative methods to explore consumer behavior, marketing strategy, and decision-making under uncertainty. His work often bridges economics and marketing, emphasizing formal modeling and empirical validation.

The recent articles highlight a strong focus on methodological rigor in marketing research, particularly in moderated regression and collinearity issues, while also addressing strategic themes such as mass customization, dual-channel retailing, and emotional compensation in sales. His publications appear consistently in top journals like Marketing Science and Management Science, reflecting sustained scholarly impact.

Scientific Awards and Honors:

• President, INFORMS Society for Marketing Science (2000–2002)

Professor Hess has advised and collaborated with numerous scholars, including UH alumni and faculty such as Niladri Syam, Raj Echambadi, and Y. Yang. He has not received external grants mentioned in the text, but his long publication record and leadership roles suggest sustained research funding. He teaches advanced courses in multivariate statistics, marketing models, and pricing strategy, contributing to doctoral and master’s education.

He has been involved in organizing key academic symposia, such as the Paul D. Converse Symposium, and has contributed to edited volumes, indicating active engagement in the academic community. His work continues to influence both theoretical and applied marketing science.