Robert Blattberg

Robert Blattberg, Timothy W. McGuire Distinguished Service Professor of Marketing at the Tepper School of Business, Carnegie Mellon University, is a leading expert in Marketing, Database Marketing, Sales Promotions, Pricing Strategies, and Retailing. He holds a Ph.D. and M.S. in Marketing from Carnegie Mellon University and a B.A. in Marketing from Northwestern University.

• Ph.D., Carnegie Mellon University, 1971
• M.S., Carnegie Mellon University, 1966
• B.A., Northwestern University, 1964

His research focuses on leveraging data analytics to optimize customer lifetime value, promotional effectiveness, and retail pricing strategies. He has pioneered methodologies for integrating statistical models with managerial intuition and analyzing brand choice behavior across market segments.

Professor Blattberg’s publications span journals like Journal of Marketing Research and Marketing Science, with notable works on topics such as advertising-sales relationships, price deal dynamics, and customer equity. He has co-authored influential books including Sales Promotions and Customer Equity.

Scientific Awards:

• John D.C. Little Award for best paper in Marketing Science
• Robert B. Clarke Award (Educator of the Year) from Direct Marketing Educational Foundation

Professor Blattberg has taught Marketing for Entrepreneurship courses at Carnegie Mellon University (2014–2021) and has consulted for firms such as American Express, Kroger, and Best Buy.