معرفی
Nuno Almeida Camacho serves as Associate Professor of Marketing at Erasmus School of Economics, Erasmus University Rotterdam, and has been affiliated with the ERIM Research Institute (Marketing field) since 2005. His research employs econometric modeling to decode consumer decisions, with specialization in health-related contexts and innovation marketing.
Education:
- PhD in Marketing, Erasmus University Rotterdam (2011)
His research spans marketing of innovations, health economics, and behavioral modeling, with specific focus on patient/physician decision-making, therapy adoption, and drivers of non-adherence in life sciences. Current work investigates customer insights frameworks and grassroots innovation dynamics, building on his doctoral research in health marketing.
Publication trends reveal a progression from physician learning models (2011-2014) toward innovation management systems (2018-2024), consistently applying behavioral modeling to healthcare and pharmaceutical contexts. Recent articles emphasize customer-driven innovation frameworks and financial projection methodologies in selection processes.
He has supervised two doctoral candidates: Elio Keko (2012-2017) on innovation generation in firms and Gert Jan Prevo (2014-) on customer-centric innovation resistance. Additionally, he coaches master's students in evidence-based marketing strategy and innovation research.
