Dennis Fok

D. (Dennis) Fok is a Professor of Econometrics and Data Science at the Department of Econometrics, Erasmus School of Economics, Erasmus University Rotterdam. He has been affiliated with the institution since 1999 and serves as a Fellow at the Erasmus Research Institute of Management (ERIM).

His research focuses on applied econometrics in marketing contexts, particularly:

• Modeling unobserved heterogeneity
• Nonlinear econometric models
• Bayesian statistical methods
• Consumer-level decision modeling
• High-dimensional choice modeling
• Dynamic marketing mix effects

Dennis Fok's work combines econometric theory with practical marketing applications, developing efficient estimation techniques for complex consumer behavior models. His methodological contributions have been adopted in various business contexts including retail analytics and loyalty program optimization.

• ERIM Top Article Junior Award (2017)
• ERIM Top Article Award (2010)
• ERIM Award for Outstanding Performance by a Young Researcher (2006)
• ERIM Dissertation Award (2004)

He has supervised numerous PhD candidates across diverse topics including:

• Marketing modeling for new products
• Econometric advances in diffusion models
• Heterogeneity in customer purchase behavior
• Brand portfolio management
• High-dimensional assortment modeling
• Response style modeling