Robert Rooderkerk

Robert Rooderkerk is Associate Professor of Operations Management at the Rotterdam School of Management, Erasmus University Rotterdam, where he is affiliated with the Department of Technology and Operations Management. His research sits at the intersection of marketing and operations, focusing on omnichannel retail, assortment optimization, and fulfillment strategies. He teaches courses on retail operations, empirical research methods, and consumer decision making across undergraduate, MBA, and PhD programs.

Research Interests: His research combines empirical and conceptual approaches to understand how data analytics, consumer behavior, and new technologies are transforming retail. He investigates topics such as product line design, dynamic assortment personalization, and the impact of fulfillment failures on customer loyalty. His work integrates methods from econometrics, operations research, and psychology.

Publication Trends: His recent publications span journals in marketing, operations, and management, reflecting the interdisciplinary nature of his work. Key themes include the adoption of retail analytics, omnichannel integration, and behavioral aspects of retail operations. There is a strong emphasis on practical relevance and industry applicability.

• Dutch Marketing Science Award
• Paul Green Award Finalist, Journal of Marketing Research

Advising and Grants: While no direct list of students is provided, he supervises bachelor theses and contributes to PhD training through the ERIM Master of Philosophy program. He has served as coordinator of the Research Training and Bachelor Thesis course. His research has been supported through academic collaborations and has had significant media coverage, indicating public and industry impact.

Labs and Teams: He is actively involved in the Marketing-Operations Interface research group at RSM and collaborates with scholars globally. His work contributes to the UN Sustainable Development Goals, particularly through innovations in sustainable retail practices and responsible consumption.