معرفی
Ning Zhong is Assistant Professor of Marketing at Penn State's Smeal College of Business. Her research examines operations-marketing interfaces, with focus on omnichannel retail strategies and dynamic pricing models.
Research areas include:
- Omnichannel fulfillment systems
- Social media content dynamics
- Pricing and refund policy design
- Optimization algorithms
Publications span operations management and marketing analytics, with recent work on retail logistics and latent topic modeling for social media. Combines quantitative modeling with empirical validation.
No awards explicitly mentioned in source texts.
Teaches courses at the intersection of marketing analytics and operations management.
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