Fred B. Hurvitz

Fred Hurvitz is a Lecturer in Marketing and Kohl's Professor of Practice for Retail Studies at Penn State's Smeal College of Business. He specializes in Retail Merchandise Management, drawing on 20 years of entrepreneurial experience as a retail business owner in State College.

After divesting most retail interests in 1986, Hurvitz transitioned to full-time teaching. He developed curriculum integrating practical retail operations knowledge with marketing theory, teaching courses spanning service marketing, sales management, and merchandise planning.

Education:

• MBA, Marketing, The Pennsylvania State University (1983)
• BS, Accounting, The Pennsylvania State University (1969)