Stefan Stremersch

Stefan Stremersch is a Professor of Marketing and holds the Desiderius Erasmus Distinguished Chair of Economics at the Erasmus School of Economics (ESE), Erasmus University Rotterdam. He is affiliated with ERIM (Erasmus Research Institute of Management) and IESE Business School, Barcelona. His research focuses on innovation, technology and science marketing, healthcare/pharmaceutical marketing, and international marketing, with a focus on high-tech sectors and pharmaceuticals.

Education: PhD in Marketing from Katholieke Universiteit Brabant (2001). Awards include the Harold H. Maynard Best Paper Award, J.C. Ruigrok Prize, and Rajan Varadarajan Early Career Award. He serves on editorial boards of top journals like Journal of Marketing and Marketing Science, and directed the Erasmus Center for Marketing and Innovation and Erasmus Healthcare Business Center.

Research interests span advertising effectiveness, platform markets, subscription models, and grassroots innovation. He advises PhD candidates in marketing strategy and innovation, with notable advisees including Nuno Almeida Camacho and Elio Keko. His work appears in leading journals like Journal of Marketing and Marketing Science.