معرفی
Noah Castelo, PhD, is an Assistant Professor at the Alberta School of Business specializing in Marketing, Business Economics, and Law. His research focuses on consumer behavior, technology ethics, and the societal impact of artificial intelligence. He holds a position at the University of Alberta's Business Building (3-40G).
Key research areas include algorithm aversion, human-machine interaction, and the psychological effects of technology. He has published extensively in journals like Marketing Science, Journal of Consumer Research, and PLoS One.
His work explores topics such as service bot adoption, cross-cultural robot acceptance, and the relationship between nature exposure and prosocial behavior. Notable projects include studying algorithmic bias perception and the ethical implications of cognitive enhancement technologies.
Castelo's research bridges marketing strategy with technological innovation, addressing contemporary challenges like digital well-being and AI governance.
