معرفی
Jose Pita Castelo is a full-time Lecturer at the University of Vigo, affiliated with the Faculty of Public Administration and Management and the Department of Business Organization and Marketing. His research focuses on Marketing and Market Research, particularly in the context of Retail Banking and Customer Loyalty dynamics in Spain.
He obtained his Doctorate from the Complutense University of Madrid in 2000, where his thesis explored the antecedents of customer loyalty in retail banking. His work bridges theoretical insights with practical applications in business organization strategies and consumer behavior.
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