Nisreen Bahnan

Nisreen Bahnan is a Professor in the Marketing and Decision Sciences Department at Salem State University since September 2003. She holds a Ph.D. in Business Administration (2003) from Temple University and a B.Sc. in Marketing (1996) from Lebanese American University. Her teaching responsibilities include Principles of Marketing, Consumer Behavior, Marketing Management, Sales Management, Sports Marketing, and Nonprofit Marketing at Salem State University.

Research Interests:

• Customer satisfaction and emotional response to product/service quality
• Green consumption and environmental marketing
• Marketing challenges in the Middle East, particularly Lebanon
• Nonprofit marketing strategies and mental health service delivery

Her publications include empirical studies on green marketing confusion, case studies on Lebanese business challenges, and theoretical explorations of emotional drivers in customer satisfaction. She has also presented at conferences like the Global Islamic Marketing Conference and the Academy of Management.