Jonathan Barsky

Jonathan Barsky is Associate Professor at the University of San Francisco School of Management with over two decades of teaching experience. His internationally recognized research focuses on customer satisfaction measurement, loyalty dynamics, and service quality optimization in hospitality and gaming sectors.

Research Focus: Barsky's work examines emotional drivers of customer loyalty, satisfaction-profitability linkages, and segmentation strategies for service industries. He has developed proprietary models linking guest experience metrics to business outcomes.

Awards:

• Outstanding Research Award, McLaren School of Business (1992)