Sven Bähre

Sven Bähre is Professor of Marketing at Ulm University of Applied Sciences (THU), specializing in quantitative market research and customer experience metrics. His academic profile centers on the practical application of Net Promoter Score (NPS) systems within business management frameworks.

His research focuses on customer mindset metrics and NPS optimization, examining how satisfaction metrics translate into sales growth and managerial decision-making. Key contributions include empirical validations of NPS against alternative calculation methods and frameworks for implementing customer feedback systems in corporate environments. His work bridges academic theory with actionable business strategies through quantitative analysis of customer loyalty dynamics.

Recent publications demonstrate consistent specialization in NPS applications, with a clear trajectory toward refining customer metrics for predictive business analytics. His 2022-2024 work establishes methodological rigor in evaluating customer feedback systems while addressing implementation challenges in managerial practice.

Professor Bähre teaches core business administration curriculum including Basics of Marketing, Quantitative Marketing & Market Research, and Corporate Management. His contact information lists Room A310 at Prittwitzstraße 10, 89075 Ulm, with direct phone line +49 731 96537-380.