Daniel Ray

Daniel Ray is a Professor in the Department of Marketing at Grenoble Ecole de Management and Director of the Customer Equity Institute. He specializes in customer equity, technological innovation marketing, and customer satisfaction policies. His professional background includes roles at TNS-Sofres, Ernst & Young, and consultancy for companies like Décathlon, EDF, and Michelin. He focuses on optimizing complaint, satisfaction, and loyalty policies, with a strong emphasis on practical business applications.

• Key Expertise: Customer Management, Service Recovery, Sustainability in E-Waste, Marketing Strategy.
• Recognition: His 2001 book on customer satisfaction earned two awards in 2002.

Research interests span customer-centric strategies, measurement of satisfaction-fidelity linkages, and innovative recycling techniques for electronic waste. His work bridges academic rigor with industry relevance, addressing global challenges in sustainability and customer relationship management.

Publications span academic journals (e.g., Recherche et Applications en Marketing), conference contributions, and pedagogical materials. Recent research includes advancements in wearable technology for health monitoring and bioleaching methods for metal recovery from e-waste.