معرفی
Dr. Dahlia El-Manstrly is an Associate Professor (Senior Lecturer) in Marketing and Director of Research for the Marketing and Creative & Cultural Industries (MCCI) group at the University of Sheffield Management School. She previously served as Co-Director of the Center for Service Excellence at the University of Edinburgh. Her expertise spans services marketing, with a focus on service recovery, customer loyalty, and international marketing.
Education:
- BSc (First Class Honours)
- MSc (Huddersfield University)
- MRes
- PhD (Glasgow University)
- AHEA (Advanced HE Academy)
Research Interests:
- Service Recovery and Complaint Management
- Customer Loyalty and Satisfaction
- International Marketing in Services
- Transformative Services and Well-being
- Tourism Services and Online Travel Communities
Awards and Recognition:
- Highly Recommended Paper Award (AMA SERVSIG, 2014)
- Three Teaching Excellence Awards (University of Edinburgh)
Grants and Supervision:
- Supervises PhD students on topics like sustainability in fashion and elderly adoption of self-service technology.
- Recipient of grants including the British Academy Quantitative Skills Award and ESRC Seminar Series funding.
Labs/Teams: Leads the MCCI research group at the University of Sheffield Management School.
۰مقاله منتشرشده
