معرفی
Nermin Eyuboglu is a Professor and Chair at Baruch College's Zicklin School of Business, Allen G. Aaronson Department of Marketing and International Business. With over 35 years of academic experience, she specializes in marketing channels, buyer-seller relationships, and interorganizational dynamics.
- PhD in Marketing (UNC Chapel Hill, 1985)
- MBA in Marketing (Fairleigh Dickinson, 1980)
- BS in Business (Middle East Technical University, 1978)
Her research focuses on channel complexity management, strategic relationship design, and conflict resolution in distribution systems. Key contributions include developing measurement frameworks for channel dynamics and exploring evolutionary models in interfirm relationships. Google Scholar shows over 20 publications spanning 1987-2017, with citations exceeding 1,500.
Recent work examines multi-channel organizational complexity (2017), trust asymmetry in channel relationships (2015), and typological classification of channel organizations (2014). Earlier studies focused on control mechanisms (2007), strategic channel alignment (2007), and negotiation dynamics (1993).
Scientific Recognition:
- Finalist, Journal of Marketing Maynard Award (2008)
- Multiple Summer Research Awards (2004-2008)
- Teaching Excellence Awards (1991, 1992, 2004)
- Best Paper Award (2003)
- Dean's List of High Teaching Evaluations (2002)
- Marketing Science Institute Dissertation Competition Honorable Mention (1984)
As department chair (since 2007), she oversees curriculum development, faculty recruitment, and academic standards. She has served on numerous doctoral committees and evaluated 15+ academic journals including Journal of Marketing and Industrial Marketing Management.
