معرفی
Mahima Hada is an Associate Professor at the Allen G. Aaronson Department of Marketing & International Business within Baruch College's Zicklin School of Business (CUNY). She holds a PhD in Marketing from Pennsylvania State University, an MBA from IIM Bangalore, and a mechanical engineering degree from Pune University.
Research Focus: Her work centers on data-driven marketing strategies, with emphasis on:
- B2B referral networks and horizontal collaboration dynamics
- Machine learning applications in text analytics for consumer insights
- Digital advertising efficiency and cross-channel budget allocation
- Behavioral experiments in industrial marketing contexts
Publication Trends: Recent articles explore experimental methodologies in B2B research, shared consumption psychology, and franchise contract optimization, predominantly published in premier marketing journals.
Awards & Honors:
- Outstanding Reviewer awards from Journal of Marketing Research (2024) and Journal of Marketing (2023)
- ARF Great Mind Award for practitioner impact (2020)
- Finalist for MSI's H. Paul Root Award (2015)
- Multiple PSC-CUNY grants for B2B/franchising research (2013–2024)
Teaching & Service: Leads doctoral supervision and courses in Marketing Analytics, Text Analytics, and Data-Driven Marketing. Serves on editorial boards for Journal of Marketing Research and Journal of Business and Industrial Marketing.
