معرفی
Stefan Hurtak is a Lecturer (Assistant Professor) in Marketing at Leeds University Business School, University of Leeds. He is affiliated with the Department of Marketing and contributes to both undergraduate and postgraduate education, including courses such as Introduction to Marketing and Marketing Analytics. He also serves as a PG Dissertation Supervisor.
Education:
- BSc in Business Administration (Specialisation in Management Science), University of Graz, Austria
- MSc in Business Administration (Specialisations in Sustainable Operations & B2B Management), University of Graz, Austria
- PhD (Dr. rer. soc. oec.) in Business, Economics, and Social Sciences (Marketing), University of Graz, Austria
Stefan's research centers on marketing strategy, particularly the governance of interfirm relationships, international marketing channels, and buyer-supplier dynamics within multinational corporations. He also explores business model design and B2B marketing. His work applies to complex organizational networks and strategic channel management in global markets.
The available article information indicates a strong focus on international marketing and interorganizational governance, with publication in the Journal of Business Research, suggesting rigorous empirical or theoretical contributions to the field of marketing science.
Professional Memberships:
- European Marketing Academy (EMAC)
Stefan has supervised postgraduate dissertations and is involved in advancing marketing knowledge through research and academic engagement. There is no mention of external grants in the provided text.
He is associated with research teams and academic networks through his work at the University of Graz and the University of Leeds, contributing to ongoing scholarly discourse in marketing strategy and interfirm collaboration.
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