معرفی
Sudha Mani is an Associate Professor in the Department of Marketing at Monash Business School, Australia, since May 2017. She holds a PhD in Marketing from the Ivey School of Business, Western University, Canada.
- Research focuses: Marketing strategy (B2B relations: franchising, alliances, buyer-supplier; Sales management; Marketing-finance interface).
- Key methods: Empirical modeling, machine learning, advanced econometrics.
Recent research includes buyer-supplier dynamics in bankruptcy, alliance portfolios, social capital in sales, and social media analytics. Her work contributes to UN Sustainable Development Goals (economic prosperity, innovation).
Scientific awards include the 2021 Dean's Award for Research Impact (shaping Australia's franchising policies) and two Vice-Chancellor's Diversity Awards (2019, 2022) for Indigenous business education initiatives.
She serves on the Australian Competition and Consumer Commission's Small Business and Franchising Committee (2020-2022) and contributes to industry policy reforms like the Franchising Code of Conduct 2021.
