معرفی
Associate Professor Michelle Phillipov is affiliated with the School of Humanities at the University of Adelaide, within the Faculty of Arts, Business, Law and Economics. Her research focuses on the intersection of media and food systems, examining how media shapes public discourse, industry practices, and consumer behavior. Key interests include digitalisation of food systems ('farm-to-fork'), promotional labor in food industries, and affective/algorithmic labor in digital media.
Her notable works include books such as Media and Food Industries: The New Politics of Food (Palgrave Macmillan) and Digital Food TV (Routledge). She has secured grants from organizations like the Australian Research Council and Agrifutures Australia.
Michelle’s research explores media’s role in constructing food narratives, celebrity branding in agriculture, and the strategic communication strategies of supermarkets. She supervises PhD/Masters students in media studies, food cultures, and digital labor dynamics.
- Grants: Australian Research Council, Fisheries Research and Development Corporation, Agrifutures Australia
- Key Themes: Food media, digital labor, consumer politics, cultural studies
