معرفی
Mi-Hea Cho is a Professor in the Department of Hospitality and Tourism Management at Sejong University in Seoul, South Korea, where she has maintained an active academic position since 2003. Her scholarly contributions span nearly two decades with recent publications extending through 2023, demonstrating sustained engagement in tourism research.
Education:
- B.A. from Hanyang University (1986)
- M.A. from Sejong University (1990)
- Ph.D. from Pennsylvania State University (2001)
Research Focus:
Professor Cho's research centers on Online marketing, Tourist behavior, and Tourism Information systems. Her work explores the intersection of digital technologies and tourism experiences, with particular emphasis on smart tourism applications, cross-cultural differences in tourism marketing, and the psychological aspects of tourist decision-making. She has developed significant expertise in how smartphone applications and digital platforms transform tourism information search and consumer behavior.
Publication Trends:
Professor Cho's scholarly output reveals an evolution from traditional tourism marketing topics toward increasingly technology-focused research. Her recent work (2021-2023) prominently features smart tourism technology, pandemic-related tourism behavior, and comparative international studies across Korea, the United States, China, and Colombia. She frequently employs cross-cultural comparative methodologies, examining how nationality and cultural background influence tourism website evaluation, technology adoption, and risk perception.
Research Recognition:
- h-index of 8 according to Scopus metrics
- 543 total citations
- Recipient of Korea Sanhank Foundation Research Fund support
Research Activities:
Professor Cho maintains an active research program with consistent publication output, averaging approximately one research paper per year. Her work demonstrates strong international collaboration, particularly with researchers in the United States and Colombia. She has contributed to both theoretical frameworks and practical applications in tourism marketing, with studies directly addressing industry challenges related to digital transformation and cross-cultural marketing strategies.
