Hyewon Cho

Hyewon Cho is an Assistant Professor of Marketing at Stonehill College, joining the faculty in 2025. Her research examines how cultural values influence consumer behaviors, including product preferences, AI technology adoption, and gifting practices across global markets. With teaching experience in Hong Kong, South Korea, and the United States, she brings an international perspective to her academic work.

• Education:
  • Ph.D. in Marketing, University of Illinois Urbana-Champaign
  • M.A. in Marketing, New York University
  • B.A. in Economics, Sogang University

Her research focuses on the psychological and cultural mechanisms driving consumption patterns, particularly in cross-cultural contexts. While specific publications aren't listed, her work addresses critical questions in global marketing strategy and technology integration in consumer behavior.