معرفی
Dr. Eunjoo Cho is a Professor in the School of Human Environmental Sciences at the University of Arkansas and serves as the Assistant Dean of the Bumpers College Honors Program. Her academic and professional journey includes degrees from Hanyang University (B.S., M.S.) and Iowa State University (Ph.D.), along with industry experience at Gap Inc. in South Korea.
- Specializes in global fashion brand management, digital retailing, and sustainability in the fashion industry
- Recognized for teaching and research excellence by the University of Arkansas and the International Textile and Apparel Association (ITAA)
- Supervised master’s students on fashion marketing and consumer behavior topics
Her research integrates experiential brand image development, parasocial interactions with influencers, and cultural impacts on luxury fashion consumption. Dr. Cho has secured over $356,000 in grants, including collaborations with Cotton Incorporated and USDA-NIFA, focusing on sustainability and educational innovation. She has presented extensively at ITAA and AMA conferences and contributes to fashion marketing through theoretical frameworks and empirical studies.
- Key awards: John W White Outstanding Teaching Award (2024), Paper of Distinction Award (ITAA, 2021)
- Grants highlight cross-course sustainability projects and risk management in local food production
