معرفی
Professor Yong-Hyun Cho is affiliated with the Department of Hospitality and Tourism Management at Sejong University. His research focuses on tourism marketing, virtual tourism experiences, and consumer behavior in hospitality contexts.
- Research Interests: Tourism marketing, virtual reality applications, consumer behavior in tourism, digital marketing, online experiences.
The article from 2002 highlights trends in web-based virtual tours for tourism marketing, reflecting his early work in digital engagement strategies. His research output has accumulated 168 citations in Scopus, emphasizing conceptualization and market analysis in hospitality.
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