معرفی
Jaemun Byun serves as an Assistant Professor in the Department of Hospitality and Tourism Management at Sejong University's Hotel and Tourism College. With a Ph.D. from Purdue University and MBA from The University of Chicago, he brings substantial industry experience from A.T. Kearney and Samsung Economic Research Institute to his academic position.
Education:
- Ph.D. in Hospitality and Tourism Management, Purdue University (2016)
- M.B.A., The University of Chicago (2009)
- B.B.A., Seoul National University (2004)
Professor Byun's research spans tourism management, destination development, strategic management, and marketing with particular expertise in digital transformation and data analytics within hospitality contexts. His work explores critical intersections between consumer behavior, service design, and sustainable tourism practices.
His publication record shows consistent output in top-tier tourism journals with recent focus shifting toward sustainable tourism practices, green marketing, and digital transformation in hospitality. The 2024-2025 publications demonstrate growing interest in ecotourism and video interpretation technologies, while earlier work (2018-2020) established his expertise in service failure management and data analytics applications.
Scientific Recognition:
- Best Paper Award (2015) in Asia Pacific CHRIE Conference
With an h-index of 7 and citations totaling 394 according to Scopus, Professor Byun maintains active research collaborations across multiple countries. His fingerprint analysis reveals significant contributions to ecotourism (75% relevance), consumer attitude studies, service industries, and advertising in tourism contexts. His office is located in Room 510 with contact number 02-3408-3716.
