معرفی
Dr. Seontaik Kim is an Associate Professor in the Business Administration Department at Morgan State University's Earl G. Graves School of Business and Management. He holds a Ph.D. in Business Administration from Virginia Tech and an M.S. from Purdue University. His research focuses on service marketing, hospitality management, and consumer behavior, emphasizing service promise fulfillment through external, interactive, and internal marketing strategies. Dr. Kim has published in top-tier journals like the International Journal of Hospitality Management and Journal of Hospitality & Tourism Research, and secured grants from entities including Darden Restaurants and Hong Kong Polytechnic University. He serves as an Associate Editor for the Journal of Hospitality & Tourism Research and holds certifications in hospitality analytics and online education. Dr. Kim teaches at all academic levels, with near-perfect teaching evaluations, and actively participates in professional associations like I-CHRIE and NSMH.
Research highlights include studies on green brand messaging in hotels, employee safety during the pandemic, and consumer responses to menu design. His work integrates multivariate statistics and experimental methodologies. Professional accolades include Best Paper and Outstanding Reviewer awards. He advises undergraduate programs for AACSB accreditation and contributes to industry-relevant academic policy.
