معرفی
Melissa Moore is the Department Chairperson and Professor of Marketing at Mississippi State University's College of Business, holding the Turner A. Wingo Endowed Professorship. She specializes in consumer behavior, brand management, and marketing strategy with a focus on dual branding, service marketing, and ethical digital practices. Her research also spans genetically modified food acceptance and interdisciplinary education.
Education:
- PhD in Marketing, University of Connecticut (2000)
- MBA in Marketing, University of South Florida (1992)
- BS in Business Administration, University of North Carolina (1990)
Research Interests: Dr. Moore’s work addresses consumer psychology in brand evaluations, service quality, and emerging marketing challenges like privacy concerns in digital spaces. She investigates how dual branding rumors impact consumer trust and explores the intersection of technology and customer experience. Her studies on GMOs examine policy implications and consumer welfare.
Article Trends: Her recent publications emphasize consumer decision-making in brand dynamics and service environments, with notable work on privacy in online marketing and crisis leadership in academia. Earlier research includes experimental market studies on GMO acceptance and cross-cultural advertising effectiveness.
Awards:
- Turner A. Wingo Endowed Professor in Business (Mississippi State University)
Advocacy & Grants: She leads the VBOC Team in Marketing at MSU and has designed innovative interdisciplinary courses like the iPhone Entrepreneurship Class. Her grants focus on bridging gaps in STEM education through entrepreneurship.
Labs/Teams: Active in the VBOC (Virginia-Baylor-Mississippi State-Oklahoma Collaborative) Marketing Team, driving research in consumer behavior and service strategies.
