معرفی
Robert Moore is a Professor of Marketing and Hunter Henry Fellow at the College of Business, Mississippi State University. His roles include membership in the VBOC Team for Marketing. He holds a Ph.D. in Marketing from the University of Connecticut (2000), an MBA in Marketing from the University of South Florida (1992), and a BS in Civil Engineering from Northeastern University (1984).
His research focuses on consumer behavior, technology adoption dynamics, service marketing, and digital privacy concerns. Notable areas include the impact of dual branding strategies, firm-level technology adoption processes, and the sociological implications of marketing practices. His work bridges marketing theory with practical applications in technology integration and consumer decision-making.
- Education:
- Ph.D., Marketing, University of Connecticut (2000)
- MBA, Marketing, University of South Florida (1992)
- B.S., Civil Engineering, Northeastern University (1984)
Moore’s research has explored topics such as self-service technology adoption, online privacy perceptions, and the role of dynamic capabilities in innovation. His recent studies emphasize brand management in uncertain environments and the behavioral effects of dual branding rumors.
- Awards: Hunter Henry Fellow (Mississippi State University)
His work intersects marketing education and practice, with contributions to curriculum development such as the iPhone Entrepreneurship Class. He has advised on projects blending engineering and business entrepreneurship.
