Kevin Shanahan

Kevin Shanahan is a Professor of Marketing at Mississippi State University's College of Business. He holds a Ph.D. in Marketing from New Mexico State University (2002), an MBA in International Management from The American Graduate School of International Management (1993), and a BA in Chinese from the University of Alberta (1990). His research focuses on advertising strategy, business ethics, corporate social responsibility, aberrant consumer behavior, and non-profit marketing. He has contributed to understanding ethical dilemmas in marketing practices, consumer psychology, and digital privacy concerns.

Dr. Shanahan's work explores topics such as the pink tax phenomenon, virtue ethics in sales teams, and the application of shoplifting theory to academic cheating. His research often bridges theoretical frameworks with practical implications for businesses and educational institutions. He has published extensively on health communication strategies, inclusive marketing for marginalized groups, and the evolution of branding in digital spaces.

His publications reflect a commitment to addressing societal issues through marketing, including campaigns for public health, CSR integration in service models, and ethical digital practices. While no specific awards are listed, his contributions to marketing education and research are evident through his academic outputs and engagement with industry practices.