
معرفی
Matthew Wilson is an Assistant Professor of Marketing at the Odette School of Business, University of Windsor. He holds a Ph.D. from KTH Royal Institute of Technology (2019), an MBA from the University of British Columbia (2012), and a B.Sc. in Civil Engineering from Queen's University (2005). His research focuses on consumer behavior, technology-driven marketing, reverse logistics, and sustainability. Notable contributions include studies on Web3 interoperability, circular economy applications of AI, and consumer subversion behaviors.
Education:
- Ph.D., Marketing, KTH Royal Institute of Technology, 2019
- M.B.A., Sustainability, Sauder School of Business (UBC), 2012
- B.Sc., Civil Engineering, Queen's University, 2005
Research Interests: Dr. Wilson explores how technology intersects with consumer behavior and sustainability. Key themes include reverse logistics optimization, AI in supply chains, anti-consumption movements, and the ethical implications of Web3 systems. His work bridges engineering principles with modern marketing challenges.
Awards & Honors:
- 2022 Best Reviewer, Business Horizons
- 2021 EFMD Responsible Leadership Case Competition Finalist
- 2020 AT&T Teaching Excellence Award, Central Michigan University
- 2018 Runner-up Best Paper, Business Horizons
Professional Service: He serves on the editorial board of the Journal of Wine Research and chairs the American Marketing Association’s Teaching and Learning SIG. He has reviewed for top journals including Psychology & Marketing and Journal of Cleaner Production.





