معرفی
Dave Bussiere is an Associate Professor and Area Chair in Marketing at the Odette School of Business, University of Windsor. He holds a Ph.D. in Marketing from the University of the West of England/Bristol (2005), and prior degrees from Wilfrid Laurier University. His research focuses on consumer behavior, internet behavior, marketing strategy, and word-of-mouth marketing. He has held visiting professorships at AGH University in Poland and the Warrington School of Business at the University of Florida. Notably, he has received multiple teaching awards, including the 'Undergraduate Marketing Professor of the Year' from the Odette Commerce Society and the 'MBA Professor of the Year' from the MBA Society.
Dr. Bussiere’s research spans consumer website behavior, humor in marketing, and big data applications. He has published in journals like Marketing Education Review and Journal of Promotion Management, and presented at conferences such as the American Marketing Association and the Marketing Science Institute. His work emphasizes practical applications, such as forensic marketing methodologies and strategies for knowledge-based enterprises.
Professional service includes roles as Assistant Provost for Admissions and Recruitment, and Director of Graduate Programs at the University of Windsor. He is a frequent presenter on topics like consumer ethics, viral marketing, and longitudinal study methodologies. His contributions to academia are further highlighted by his editorial work in consumer research and his engagement with industry through Garage Door News, where he has been a publisher since 1991.
