معرفی
Peter Voyer is an Associate Professor of Marketing at the Odette School of Business, University of Windsor. He holds a Ph.D. from Ivey Business School, Western University, along with an MBA from the University of New Brunswick, and undergraduate degrees in Psychology (Carleton University) and Mathematics/Physics (University of Ottawa). His research focuses on consumer deviance, sustainable consumption, word-of-mouth processes, and service marketing, with notable contributions to brand management and leadership frameworks derived from military strategy.
Professional affiliations include the American Marketing Association, Association for Consumer Research, and Administrative Sciences Association of Canada. He has received military honors for service in Afghanistan and over three decades in the Canadian Armed Forces, including the General Campaign Star Medal and Canadian Forces Decoration (CD2).
Key research areas include applying military leadership principles to organizational challenges, analyzing consumer behavior through social norms and tie strength, and exploring sustainable consumption patterns. His work bridges academic and applied domains, with case studies on rebranding (e.g., Alfa Romeo), leadership in uncertain times, and big data-driven consumer insights.
Voyer has secured grants for research on commitment barriers and word-of-mouth analysis. His teaching and case writing span marketing strategy, consumer behavior, and leadership development, reflecting his interdisciplinary background in business and military service.
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