Mary Caravella

Mary Caravella is an Associate Professor in the School of Business at the University of Connecticut, specializing in marketing strategy with a focus on environmental and social impact. She teaches undergraduate and MBA programs and is recognized for innovative teaching methods, including experiential learning and live project integration.

• Education: D.B.A. and M.B.A. from Harvard Business School; B.S.E.E. in Electrical Engineering from Marquette University.

Her research emphasizes cross-channel strategies for customer engagement, professional selling, and retail innovation. Notable work includes studies on lead generation programs and the synergy between digital and physical retail channels. Her findings have been published in prestigious journals like Journal of Marketing and Journal of Marketing Research.

• Awards: Four-time recipient of the MBA Marketing Professor of the Year award, plus recognition from the Institute for the Study of Business Markets and the American Marketing Association.

Advising and grants: Advised student startups on marketing strategy. Led the redesign of the Full-Time MBA Program (2015) and contributed to developing the Online MBA program. Ran the MBA Case Challenge and Professional Sales competitions.

Labs/Teams: No specific labs or teams mentioned, though her work involves collaborative research on marketing channels and social impact initiatives.