Anne Kurzweg Gottfried
استادیار بالینی · Sales Management
University of Texas at Arlingtonمعرفی
Dr. Anne Kurzweg Gottfried is a Clinical Assistant Professor in the Department of Marketing at the Naveen Jindal School of Management, The University of Texas at Arlington. She holds a D.B.A. in Marketing from Kennesaw State University and brings over 15 years of experience in higher education and industry. Her academic appointments include prior roles at Loyola University, Tulane University, University of Southern Mississippi, and Louisiana State University of Alexandria.
- D.B.A., Marketing, Kennesaw State University
- M.B.A., Southeastern Louisiana University
- B.S., Marketing, Louisiana State University
Dr. Gottfried's research focuses on sales management, sales force motivation, and the ethical design of sales control systems. She investigates how different types of sales controls impact salesperson effectiveness, with additional interests in sales analytics, competitive intelligence, and marketing strategy. Her work bridges theory and practice, often exploring motivational and ethical dimensions within sales organizations.
Her recent publications span topics such as audit committee IT expertise, open government data for business intelligence, and intrinsic motivation in sales forces. These reflect a strong trend toward data-driven decision making, ethical sales practices, and performance optimization in modern marketing and sales environments.
She has been recognized with multiple awards, including:
- Best Research Paper in Personal Selling and Sales Management, Society for Marketing Advances (2016)
- Best Research Paper in Sales Management, Atlantic Marketing Association Conference (2016)
Dr. Gottfried actively mentors students through advising the Maverick Sales Club and leading the Challenger Sales Competition. She serves on editorial review boards for journals such as the Journal of Global Scholars of Marketing Science and the Journal of Sustainable Marketing, and has reviewed for top marketing conferences and publications. She is also engaged in curriculum development and quality assurance in online education, holding certifications in QM and as a Certified Online Teacher.
She contributes to academic service through committee work in the Sales Program and participates in national and regional marketing associations, including the Atlantic Marketing Association and the Academy of Marketing Science.
