معرفی
Claudio Pousa is a Professor in the Department of Business Administration at Lakehead University, Canada. With a Doctor in Business Administration (Marketing) from Université de Sherbrooke and dual master's degrees in Electrical and Mechanical Engineering, he combines technical expertise with marketing/sales leadership research. His work focuses on managerial coaching, sales force behavior, and performance dynamics.
- Education: DBA (Marketing), MSc (Engineering), MA (Strategy)
- Teaching Experience: Lakehead University, University of the Fraser Valley, Université de Sherbrooke, Universidad ORT del Uruguay, Universidad de Palermo, Instituto Tecnológico de Buenos Aires
Research explores managerial coaching’s impact on salesperson motivation, adaptive selling, and customer orientation, with fieldwork in China, Canada, and Latin America. Publications in Performance Improvement Quarterly, International Journal of Bank Marketing, and conference proceedings highlight his contributions to sales management theory.
His 2014–2022 articles examine coaching mechanisms, cross-cultural sales dynamics, work-family conflicts, and sustainable consumption behaviors. Journals span Marketing, Management, and Psychology disciplines, with subfields including salesperson performance, behavioral mediation, and stress management.
Industry experience includes roles at Philips Argentina, Power Sales Group, and DEI Management Group. He has conducted management seminars and coaching for corporations like Alcon Labs, Reuters, and Duke Energy across Latin America and North America.
