Claudio E. Pousa

Dr. Claudio E. Pousa is a Professor in Business Administration at Lakehead University, where he has been affiliated since 2012. With over 20 years of industry experience and extensive academic engagements across Latin America and Canada, his expertise bridges practical business knowledge and scholarly research. He holds multiple academic appointments including Lecturer roles at University of the Fraser Valley and Université de Sherbrooke, Visiting Professorship at Universidad ORT del Uruguay, and Associate Professorships at Instituto Tecnologico de Buenos Aires and Universidad de Palermo.

Education

• Doctor in Business Administration (Marketing), Université de Sherbrooke, Canada
• M. in Administration (Strategy), Universidad Argentina de la Empresa, Argentina
• M.Sc. in Electrical Engineering, Instituto Tecnologico de Buenos Aires, Argentina
• M.Sc. in Mechanical Engineering, Instituto Tecnologico de Buenos Aires, Argentina
• Bachelor in Engineering, Instituto Tecnologico de Buenos Aires, Argentina

Research Focus

Dr. Pousa's research centers on Sales Force Management, where he explores motivational frameworks and performance metrics. Additional interests include Managerial Coaching techniques, Business-to-Business Marketing strategies, and applications of Complexity Sciences in organizational behavior. His work emphasizes empirical analysis of sales team dynamics and leadership efficacy.

Industry Experience

• Executive Manager, Power Sales Group (1999-2006)
• Associate Consultant, DEI Management Group (1995-1999)
• Marketing Manager, CIDEF Argentina (1994)
• Product Manager, Philips Argentina (1987-1994)
• Account Executive, Conorpe Consultores (1985-1987)