معرفی
Bruno Lussier is an Associate Professor at HEC Montréal, where he teaches courses in Relational Sales (MARK 20123), Psychology and Marketing (MARK 60100), and Service Marketing (MARK 80131A). He serves as Director of the Sales Institute HEC Montréal and is an Associate Member of Pôle sports.
- Docteur ès Sciences de Gestion, Université Grenoble Alpes
- MBA en gestion des entreprises, Université Laval
- Baccalauréat en sciences de la santé, Université Concordia
His research focuses on Sales force effectiveness and Business-to-business (B2B) marketing, with specific interest in mental health in sales environments, ethical sales behaviors, and pandemic-related workforce adaptation. His work examines how mindfulness, technology use, and manager support impact sales performance and well-being.
Recent publications analyze Diversity, Equity, and Inclusion (DEI) in B2B selling, social anxiety in sales roles, and networking frameworks across selling ecosystems. His 2023 award-winning paper on emotion management during sales interactions remains influential.
- 2023: Best Paper Award for emotion management research
- Peer-reviewed case studies on Dual Café and Teaology business models
He has supervised 9 MSc theses and 4 project supervisions in topics spanning social media behavior, donation solicitation, and generational marketing. Courses taught emphasize relational sales strategies and service marketing.
