معرفی
Annie Guérard is a Full-time Lecturer in the Department of Marketing at HEC Montréal. She holds an M.B.A. from Université de Sherbrooke, a M.Sc. in Marketing from Université de Sherbrooke, and a B.A. in Public Relations from UQAM. Her teaching focuses on marketing strategy, introductory marketing, and HR marketing, with courses such as MARK 20109 (Gestion de la stratégie marketing) and MARK 10100 (Introduction au marketing). She has supervised 23 MSc in Management projects since 2019, covering topics like AI-driven consultancy differentiation, digital marketing strategies for SaaS companies, and employer branding in global contexts.
- Education:
- M.B.A., Université de Sherbrooke
- M.Sc. (Marketing), Université de Sherbrooke
- B.A. (Public Relations), UQAM
Her research interests include marketing strategy, digital transformation, and brand management, with a focus on case studies in cultural industries, B2B markets, and employer branding. Recent publications explore pandemic-era adaptation of Quebec sugar shacks and strategic challenges in cold-climate industries.
She actively collaborates with peers like Marie-Ann Betschinger and Sylvain Amoros on supervision projects, addressing diverse sectors from cosmetics (e.g., Marcelle brand growth) to healthcare IT markets. No specific scientific awards are listed, but her 2023 teaching awards at HEC Montréal highlight her pedagogical contributions.
